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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/5c5e3661-f170-4042-b6e2-8d38245fd161/Screen+Shot+2021-12-23+at+4.21.56+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/69168682-7799-4533-bc60-4ccc0d03be2a/Screen+Shot+2021-12-23+at+4.41.08+PM.png Work - Make it stand out Usability testing with a potential volunteer. 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out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/d750c884-b8ba-45ab-bc88-bf8566b54d5b/Storyboard+template+horizontal-2.png Work - Make it stand out Storyboard https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/adb879b4-5afb-4046-b0bd-ecdefd9505a5/Screen+Shot+2022-10-18+at+8.32.30+PM.png Work - Make it stand out Wireframes https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/04b94ba8-5b49-45b5-9df5-ae37640951ae/Screen+Shot+2022-10-11+at+12.44.55+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/075b06e5-b520-4595-b89f-3dd9be72ccf2/Screen+Shot+2022-10-12+at+8.25.22+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/91e64d28-5603-4e97-932d-43301939162c/Screen+Shot+2022-10-12+at+8.28.59+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/928179ff-dd46-438a-b12b-062e7f911ce3/Screen+Shot+2022-10-12+at+8.32.34+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1665604842841-6LNVEMEQEINFWL4AUFXB/My+project-1-2.png Work https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1665603833615-L41GJRE0AB7GIUDADSLM/My+project.png Work https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/67d064d2-e673-41d1-a827-adfd53db873a/Screen+Shot+2022-10-12+at+8.47.42+AM.png Work - Make it stand out Strategic Roadmap 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https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525130174811-HOQ81FR5ZSJEGR8FV2O2/IMG_1125.jpeg Wedge Sketch 1 https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525130189625-6IJZDY2KCLKYT8222VH2/1*uRELpmDvTq408-ZnWtyBPA.jpg Wedge Sketch 2 https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525130217239-RZ0PHKBDS9UH8EWXJH0P/1524958152671.jpeg Wedge Sketch 3 https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525130241165-D7U3Q28V5M2NG3KRBQQ0/IMG_1131.jpeg Wedge Sketch 4 https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524953876175-UU4MHVN5HS1AGL6SBWWW/IMG_4968.JPG Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524953961630-D28CLPVP8E8FTMRJ0K6H/Screen+Shot+2018-04-19+at+1.26.48+PM.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524953961717-U33B3Q5SVW5EN3E37FCB/Screen+Shot+2018-04-22+at+5.17.32+PM.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524953962105-MZMBJMSN0FCU466DTGYV/Screen+Shot+2018-04-22+at+5.18.04+PM.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525050013490-VEVM0LDGP9LTXNIUQVIU/Screen+Shot+2018-04-29+at+7.58.19+PM.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525126653983-8TTA23NDWVA1IVO9SUUY/Screen+Shot+2018-04-29+at+10.34.58+PM.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525126665122-0XX2VDHAEKE6RECP2ANP/Screen+Shot+2018-04-29+at+10.35.07+PM.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525050053930-H7R0QH7EGO7HG0ISD8RL/Screen+Shot+2018-04-29+at+7.59.50+PM.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524955784979-MD3A2Q1S0K51H4ETUWTE/the+situation.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524955784915-EOKKSD7R7P21Q51QUBJ4/The+task.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524955785384-D5PG7UGBF9W6RKVXSEIM/the+action.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524955884956-G5YXT7IDUM5G9RJRNDLE/the+results.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1525055382007-C23W4034OJEA6307SMZP/52686a9e-a072-4846-9d9a-c65f7193156a_rw_1920.png Wedge https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1524956966003-B4N5LXMDQU42OP6NPIGN/Screen+Shot+2018-04-18+at+4.39.34+PM.png Wedge Roadmap http://www.samiracohanim.com/engaging-behavior daily 0.75 2021-04-25 https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613512310427-QZPY7K4J6KFVV9FSJWJ3/Screen+Shot+2021-02-16+at+3.51.11+PM.png Engaging Behavior https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613513444070-N0BVPH8H7VLUDRWC3W5N/Screen+Shot+2021-02-16+at+3.53.33+PM.png Engaging Behavior https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613512807587-4IZVXG6HYUEIKSCMQ4S7/Screen+Shot+2021-02-16+at+3.58.56+PM.png Engaging Behavior https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613513116075-PRDVZ5ZLC6QALW8F7F85/Screen+Shot+2021-02-16+at+4.05.02+PM.png Engaging Behavior https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613513150629-4MH62WGJ7W8CNUVGWN24/Screen+Shot+2021-02-16+at+4.05.46+PM.png Engaging Behavior http://www.samiracohanim.com/work daily 0.75 2021-02-18 https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613618887768-08JC60AJKZR4A64H5KQB/Asset+1.png Work - Engaging Behavior: Design Strategy In partnership with a large cancer research center, my team and I created a framework and recommendations for a digital service that builds ongoing engagement and behavior change. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613618933139-NFAOMNT075KPO7N9K4MF/Asset+3.png Work - Label Insight: SmartLabel Directory As a Product Design intern, I collaborated with engineers and PMs to design a searchable directory for all Label Insight-built SmartLabel Pages. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613619051595-R1BWUF5N1HMD4EG7SGT8/Asset+4.png Work - Competitive Wedge: A B2C Video Narrative Tool I worked on a team with a client to turn this B2B video screening tool into a consumer facing video narrative tool. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613619136345-TWGEHSPHT5CF8B41TA0I/Asset+2.png Work - Communicate: A CTA Safety App I worked with a team to create an app that aims to solve safety concerns on the Chicago Transit Authority "L". https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613514909446-BQ2IOCVRJNLZZW4RAQPE/bentleys%2Bcover%2Bimage.png Work - Bentley's Pet Stuff: An E-Commerce Website Bentley's is a healthy pet store boutique chain. I created a new website to solve the problems that users face in the stores. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1613515066809-6YV72ZU6V6Z7OYB5SXQH/daily%2Bui%2B006.jpg Work - Daily UI Challenge Daily challenges to improve my design skills and hone my craft. http://www.samiracohanim.com/dollar-general daily 0.75 2022-01-02 https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1666212393873-IH71YRKV0G272NNL026F/mobile+logo.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/71f5be9d-32ac-454b-bfad-46ad6d4e5b71/Screen+Shot+2022-01-02+at+1.52.31+PM.png Dollar General - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/0b95ebe7-23f1-49c1-ac6d-35aa7ec9715d/Screen+Shot+2021-12-28+at+4.46.18+PM.png Dollar General - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/a0efe039-34de-4c37-9161-c596701c7aa2/Screen+Shot+2021-12-28+at+4.26.41+PM.png Dollar General - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/c7ee55a7-798f-4d7a-8b35-8e2df38f40ef/Screen+Shot+2021-12-28+at+4.34.57+PM.png Dollar General - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/bd5ec25b-1fa7-443a-a822-4c07afd6a567/Screen+Shot+2021-12-28+at+4.38.54+PM.png Dollar General - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640892612691-TPJEYCW2QHHXONKNMYX3/Screen+Shot+2021-12-30+at+11.29.46+AM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640892614969-1EFSSXVKYU98PWQ1NUC8/Screen+Shot+2021-12-30+at+11.28.37+AM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640892619945-IWHAO2J7CODDCZ1DI9YE/Screen+Shot+2021-12-30+at+11.28.20+AM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640894796033-XYJSKD6AWK27NNZ6NO8T/Screen+Shot+2021-12-30+at+11.44.07+AM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640894792786-O2FBDF6USIDHLO8Y3D1O/Screen+Shot+2021-12-30+at+11.52.52+AM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640894794408-MG24II48YU9ZKO8GVNMD/Screen+Shot+2021-12-30+at+11.52.42+AM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640894795654-YV34IOEYLQHQI0UJO3WF/Screen+Shot+2021-12-30+at+11.52.36+AM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/6cedd38c-4cdb-46f1-9942-179c6ffbb6f0/Screen+Shot+2021-12-30+at+12.19.26+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640896375401-W2VGV30CHNK5YE67OHXW/Screen+Shot+2021-12-30+at+12.20.54+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640896374873-5YEB57ON5F9YIGGWNQGL/Screen+Shot+2021-12-30+at+12.21.25+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640896543576-7PSYOJ4YYGBNKU0NHENT/Screen+Shot+2021-12-30+at+12.33.11+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640901498151-L27TJG3RHIEEA605425E/Screen+Shot+2021-12-30+at+1.54.34+PM.png Dollar General - Customer Journey Map: DG App Through our research, we found Dollar General’s digital offerings to be lacking as well as difficult to use. This map provides a succinct overview of the user’s experience and challenges with the app to see what opportunities could improve it. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640901497060-GLNVFLIB70G56K4UZWJ8/Screen+Shot+2021-12-30+at+1.55.12+PM.png Dollar General - Empathy Map The empathy map provides a useful overview of users’ thoughts, feelings, and what could be motivating their behavior which can help DG create a better user experience for each stage of the customer journey. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640901496533-0S7RIOPTAJFWQ24BLPZJ/Screen+Shot+2021-12-30+at+1.55.29+PM.png Dollar General - Importance vs. Urgency Matrix This matrix could provide useful data to stakeholders so that they can easily see what is urgent to work on and improve based on the level of importance to their real users from research. https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640904353466-TVFH28XQ1WSKZA1N9OTE/Screen+Shot+2021-12-30+at+2.45.43+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640903607004-TNX0QB1L3KF4PQUMK1MQ/Screen+Shot+2021-12-30+at+2.29.06+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640903594640-CXFTR7O62Y7EROG9XAXS/Screen+Shot+2021-12-30+at+2.30.01+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640904294408-2Q4DO25W87BN0849ZWZN/Screen+Shot+2021-12-30+at+2.44.39+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640904869689-NSNP3W6FFN322NDL0CZA/Screen+Shot+2021-12-30+at+2.54.18+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640904870126-01JXNFM9X670NH4ZDRO1/Screen+Shot+2021-12-30+at+2.54.11+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640904871068-O40X98AUUMW0EGL9BFNN/Screen+Shot+2021-12-30+at+2.54.02+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640904871521-ZBTDUZZEFH92RY98W5S5/Screen+Shot+2021-12-30+at+2.53.57+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640905014379-EGO2VQG6ANCZ4HLIH8DE/Screen+Shot+2021-12-30+at+2.56.29+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640905014001-WMXEHT9NNHVA00DV8TP3/Screen+Shot+2021-12-30+at+2.56.35+PM.png Dollar General https://images.squarespace-cdn.com/content/v1/5626c965e4b0361a456b7975/1640905013745-N36KE89KTM5I0575HX0E/Screen+Shot+2021-12-30+at+2.56.41+PM.png Dollar General